WE WANT TO MAKE THINGS BETTER
For almost 30 years, we’ve been creating tasty, organic food & campaigning to improve the standard of what’s on offer. We’re working hard to protect the earth’s resources & make our food in the most sustainable way we can.
OUR GOALS
There are three big things we’re aiming to do for people and for the planet.
KEEP RAISING STANDARDS
Shine a light on poor practices, champion stricter regulations and drive policy change in little one's foods.

REDUCE OUR USE OF NATURAL RESOURCES
Work with our partners across our supply chain to cut carbon, water and waste.

MAKE OUR PACKAGING FULLY SUSTAINABLE
Source alternatives to plastic and make our packaging 100% sustainable by 2023.

OUR ACTIONS
We focus our actions on four areas that together make up our approach to being a sustainable business.

Creating food you can trust
Always organic, adding nothing unnecessary, made with the help of our trusted partners.

Caring for tomorrow
Protecting nature & reducing our impacts from field, to factory, to the shop shelves.

Making change happen
Using our voice to campaign for change and improve the quality of our little one’s food.

Putting people first
Treating everyone equally, promoting wellbeing, and supporting our local community.
DOWNLOAD OUR SUSTAINABILITY REPORTS
We’ve been turning retailers into food leaders, helping parents be ingredient savvy, and testing alternatives to plastic packaging. Read more in our sustainability reports.